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Champion x Coach

Full Case Study

GLOBAL PROJECT OBJECTIVE

Create a unique & inclusive collection grounded in the authentic American athletic heritage shared between Champion and Coach.  Inspired by the idea of elevating Champion’s iconic sportswear silhouettes in an unmistakable Coach way using leather and shearling; and by combining each brand’s iconic brand symbols in a way that feels fresh, youthful and relevant.

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OPPORTUNITIES:

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  • Women’s 

  • Ready-to-Wear

  • Elevated Luxury Distribution

  • Leather Goods 

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OPPORTUNITIES:

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  • Men’s 

  • Plus-Size Women’s RTW

  • Sports Wear/ Activewear 

  • Sneakers

  • Streetwear Influence

Ideation

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Concept Development

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Co-Branding Development

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Go To Market

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Final Collection

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