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CREATIVE APPAREL LEADER

Champion x Coach
Full Case Study
GLOBAL PROJECT OBJECTIVE
Create a unique & inclusive collection grounded in the authentic American athletic heritage shared between Champion and Coach. Inspired by the idea of elevating Champion’s iconic sportswear silhouettes in an unmistakable Coach way using leather and shearling; and by combining each brand’s iconic brand symbols in a way that feels fresh, youthful and relevant.

OPPORTUNITIES:
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Women’s
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Ready-to-Wear
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Elevated Luxury Distribution
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Leather Goods

OPPORTUNITIES:
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Men’s
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Plus-Size Women’s RTW
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Sports Wear/ Activewear
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Sneakers
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Streetwear Influence
Ideation

Concept Development






Co-Branding Development

Go To Market



Final Collection

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