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CREATIVE APPAREL LEADER
Women's Sport Concept
PROJECT OBJECTIVE | UPDATE CHAMPION CORE SEAMLESS FRANCHISE CELEBRATING TIMELESS DESIGN AND ECO-CONSCIOUS EXECUTION
Design:
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Unmistakable iconic Champion heritage details
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Everyday wearing occasion
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Inclusive of extended cup sizes
Fabric Innovation:
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Organic cotton yarns: a natural touch of comfort
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Increase sustainability goals - 65%+ of all seamless products are all organic or recycled fibers
Macro Trends
Macro Category Shifts
Consumer Insights
Concept Development
Concept Execution
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